DISPLAYS WITH
A SECOND LIFE.
We think displays from the end backward. Our circular economy.
Material · Sustainability
FOUR MATERIALS.
ONE LIFECYCLE PRINCIPLE.
Cardboard, plastic, wood and metal — we choose every material by lifecycle, not habit. And we ask the same question each time: what happens once the display has done its job?
CARDBOARD
& PAPER
Almost fully recyclable — the right choice for the one campaign, the one season. No material stays in circulation longer than it needs to.
More on materialsPlastic
PCR and PIR regrind up to 70% possible — ground in our own mills since 2021. More on that below.
To the loopWood
FSC-certified on request — solid and durable for shop-in-shop spaces with a long service life.
More on materialsMetal
Load-bearing structures for permanent displays — weather-resistant and fully recyclable at end of life.
More on materialsIn depth · Plastic
PCR & PIR.
UP TO 70% RECYCLED.
PCR stands for post-consumer recycled: plastic that has already been in retail or household use — packaging from German curbside collection, for example. PIR stands for post-industrial recycled: offcuts from our own production that never reached an end customer. Which of the two we use is a joint decision — depending on requirements for stability, colour fidelity and look.
Recycled content possible — as PCR or PIR, depending on the component.
PCR possible
Post-consumer recycling: packaging and household plastics from German curbside collection, back into display carriers and bases.
Own mills since 2021
Plastic offcuts from our own production are collected by type and ground in our own mills since 2021. The regrind becomes PIR material for new displays.
In depth · PIR loop
THREE STAGES.
ONE CLOSED LOOP.
Waste becomes raw material
Plastic offcuts from our own production are collected by type and processed into regrind in our own mills.
Raw material becomes material
Our regrind goes back to the plastics supplier, who turns it into new PIR material of defined quality.
Material becomes display
We process PIR material — sourced in part from our own production offcuts — into your new display.
Certificates
CERTIFIED. AWARDED. COMMITTED.
ISO 9001Quality
ISO 14001Environment
ISO 45001Occupational safety
EcoVadisSilverYour personal line to the sustainability team: nachhaltigkeit@wthh.de
For us, sustainability isn't about doing without — it's about responsibility: we build displays so that what's left over becomes something new.